Start free. Grow when you want.

No. Pro costs $14.99 a month or $119.99 a year ($9.99 a month) in US dollars; Apple charges it in your country's App Store currency, and you see the exact amount before you subscribe. That includes daily checks, mobile + desktop, Google + Bing, search volume with CPC and seasonality, "Where you lose clicks" in Search Console, AI analysis (30 a month), Google AI Overview citations, local pack ranking in Google results, cannibalization detection, competitor movements and PDF and CSV export. Connecting Search Console and city-level tracking are on Free too. No surprise add-ons when you hit a threshold, no "+$X per client". What you do need to know is how quota is counted: unlike SEO Edge's tiered model, Pro is flat pricing and adding cities or search engines doesn't raise your bill, though each extra city, country, search engine or device uses 1 unit of your quota.

You can't go over it, and there are no overage charges: the limit is fixed and the app won't let you add more keywords than your plan allows (5 on Free, 50 on Pro). Each combination of keyword, country, language, search engine, device and city counts as 1 unit; on Pro, tracking mobile and desktop together uses 2 units (one per device). If you hit the cap, delete the keywords you no longer need or upgrade to Pro. On Pro you can first export a CSV with each keyword's current position, although the file does not include history. And history is never retroactive: it starts the day you add the keyword.

Yes. Upgrading to Pro takes effect right away from the app. Cancellation is 3 taps from Settings → your name → Subscriptions on your iPhone, with no calls, emails or retention surveys. After cancelling you keep Pro until the end of the paid period, and then your account goes back to Free: since Free allows 2 projects, the other projects are deleted entirely (not just paused); inside the one you keep, your keywords are capped at Free's 5. If you are on the 7-day trial, cancel before it ends and Apple won't charge you; if you don't, Apple charges the subscription you picked.

A few minutes, with two limits worth knowing. The import reads a CSV in the Rankiamos column format: it does not detect files exported from SEO Edge, Ahrefs, SEMrush or other tools, so you first need to move your keywords into that format. And history is not imported: each keyword starts being tracked from zero the day you add it. You can import on Free and Pro, always within your plan's quota (5 or 50 keywords). If you have months of data in your current tool, keep that export as a backup and, if you can, run both tools for a few weeks while the new history builds up.

Free is for validation or a small site: 2 projects, 5 keywords, weekly checks (paused if you don't open the app for 30 days), 13 manual update units a day, Google only and one device. It still includes position history, Search Console, site scan, importing keywords from CSV/Excel, ranking URL, top 10 competitors, city-level tracking, alerts, widgets and Apple Watch. Pro adds 5 projects and 50 keywords, daily checks (keywords that don't move for 30 days switch to every 3 days), 30 manual units a day, mobile + desktop as 1 keyword, Bing, search volume with CPC and seasonality, "Where you lose clicks" in Search Console, AI analysis (30 a month), Google AI Overview citations, local pack ranking in Google results, cannibalization detection, competitor movements and PDF + CSV export. It is the plan for serious freelancers and small-to-medium agencies.