Alejandro Verjel

I have been a technical SEO since 2014. I started working at Colombian agencies as a consultant for e-commerce sites with critical organic traffic — the typical client where a 5-position drop on their main keyword means $50k/month less in billing. That pressure forced me to specialize technically from early on: complex migrations (replatforming, internationalization, domain consolidation), Core Web Vitals audits, JS rendering, schema markup, multi-country hreflang.

In 2018 I obtained my Google Partner and Google Ads Certified certifications. Both publicly verifiable: the first in the official Google Partners directory (ID 4297164947), the second with mandatory annual renewal. From there I started managing multi-country search campaigns combining paid search and organic for Colombian, Mexican and Spanish clients.

Working simultaneously on organic SEO + Google Ads in Spanish-speaking markets exposed me to a concrete problem: global SEO tools (Ahrefs, SEMrush, SE Ranking, SEO Edge, Pro Rank Tracker) are built for English-speaking markets. Prices scale aggressively when you add multi-country or multi-city — for a Colombian client needing tracking across 8 cities, SEO Edge billed as if there were 5x-10x more real keywords. That constant billing pain was what led me, in 2022, to sketch an alternative where city-level tracking doesn't raise the plan price.

In 2025 I built the Rankiamos MVP using native SwiftUI for iPhone, iPad, Apple Watch and Mac. Technical philosophy: static SSG for the web (Astro), Supabase backend, DataForSEO SERP engine, and data stored in your Rankiamos account, available on iPhone, iPad and Mac. Commercial philosophy: same base price as SEO Edge, flat pricing with no surcharge for city-level or search-engine tracking (each one uses a keyword of your quota, but does not raise the price), and Apple Watch on every plan. Product philosophy: Spanish-first without automatic translations (the app's interface is in Spanish only), human support during LATAM business hours (UTC-5), and CSV export of your keywords on the Pro plan.

Why I build in public: I publish my stack decisions, pricing, technical findings and mistakes at alejandroverjel.com. If you are building something similar or have honest feedback, email me at soporte@rankiamos.com — I answer emails myself during LATAM business hours.